I was perusing the internet the other day for ideas on what to write about and I came across the interesting idea of creating a dictionary for terms that we use at our company frequently. This should not only help potential clients with what some of these technical terms mean but also anyone who is interested in inbound marketing and Computer Science, Information Systems and Information Technology. So without further ado, I present to you, the Lampros Labs Dictionary. Note – Everything is alphabetized, search with ctrl+f.
A/B Testing is specific part of a marketing testing that tests two different aspects (one is the control and the other is the changed factor) to determine which has a better result in order the optimize a marketing effort.
A Buyer Persona is a research-based representation of the ideal buyer for a company.
Call to Action (CTA)
A Call-to-Action (CTA) is a marketer’s prompt to a visitor to perform a desired action.
Content Marketing is a form of owned marketing that involves emails, blog posts, guest posting, white papers, ebooks, webinars, case studies, website copy, infographics, FAQs, and social media content.
Conversion rate is the measurement of success in getting visitors to perform a desired action.
A cookie is a small file that is stored in web users’ search browsers when they visit certain websites. They keep track of browsing history as people navigate through a website. This allows a website to keep track of browsing movements throughout the site.
Customer Acquisition Cost
Customer Acquisition Cost is the cost that is required for a business to secure a customer. Businesses keep track of this to have an idea of how to allocate resources when they are trying to gain new customers.
Engagement Rate is a metric that measures the level of engagement that your created content is receiving from your audience. Factors that influence your engagement rate include users’ comments, shares, and likes.
HTML stands for HyperText Markup Language. It is the primary computer language used in developing websites and is the groundwork of all web pages. HTML creates text on the page, embeds objects and images, and creates overall structure for a website.
Inbound links, or backlinks, are the links on other websites that point to your page. They are created as hyperlinks on third-party websites or blogs and direct traffic to your website, blog, or other content platform.
This is a method of marketing with a goal of attracting potential customers to a company’s site. Instead of having to convince a lead to look at a business, inbound marketing focuses on creating useful material for that business’s desired customer so that anyone meeting its buyer persona criteria will be naturally attracted to the business.
Keywords are words that are used by a search engine to find web pages. A search engine reads the text entered by the user, and using those entered keywords, it identifies relevant web pages. Keywords are pretty much used in every aspect of marketing.
Keyword research is the process of determining the best words for a website to use to influence its SEO. Conducting research provides a much higher chance of success in boosting SEO because marketers can more efficiently plan their content strategies.
A Landing Page is a web page that a link in an online advertisement directs you to. Marketers can embed links to a landing page in an email, a social media platform, and advertisement involved in search engine marketing campaigns.
Lead nurturing is the process of establishing and maintaining relationships with possible customers.
Market research is the process of aggregating data on a company’s potential and existing customers. The purpose of market research is to gather information on the market’s desires and needs and to use that information to gauge demand for a product or service.
Market Segmentation is the process of dividing a market of potential customers into groups, or segments, based on different characteristics. The segments created are composed of consumers who will respond similarly to marketing strategies and who share traits such as similar interests, needs, or locations.
Meta tags are HTML elements that search engines use to index web pages and determine search result rankings. These tags provide some insight on the content of a page. There are several kinds of Meta tags, with each serving a unique, descriptive purpose. The most important and most used of which are the description Meta tag, the keywords Meta tag, and the robots Meta tag.
Native advertising is an advertising strategy that involves creating and positioning content so that it matches the context of the user’s experience.
Off-Page SEO is the combination of SEO factors that cannot be directly controlled by the creator of a website, because they are located “off the web page” These factors are influenced by third party websites and have a large impact on SEO rankings.
On-page SEO is the combination of SEO factors that can be found “on the web page” that web designers have direct influence over.
Opportunity are leads who has been qualified as being in need of your product or service.
There are several definitions out there for the term Prospect as it relates to sales and marketing. Some define it as a lead that has shown interest in your product. Some define it as a person further down the sales cycle who is likely to buy your product.
Ranking refers to your placement within a search engine results page.
Response rate is a measurement of the amount of people who respond to a certain call-to-action. When marketers want to solicit a response from consumers, they will distribute an offer to the consumers.
Retention is all the activities that a company performs in order to retain its customers. This process begins with initial contact with a customer, and continues throughout the customer’s lifecycle. Retention is influenced by several factors, including the quality of a company’s product or service and the efficiency of a company’s customer service.
RSS (or Rich Site Summary) is an XML-based method used to quickly and automatically deliver content to a user on a website. It delivers information to an RSS feed, which can be published on a third-party website.
SEO or Search Engine Optimization is the process in which a marketer tries to gain visibility about their brand and/or company on a search engine’s results page. Typically, higher ranked and more frequented pages will rank higher on a page.
Web hosting is the process of providing server space for a website to be published on the World Wide Web. When an individual or business does not have their own server, space on a web host’s server can be purchased for them to publish their website or web page.
A whitepaper is a report or guide on an issue that provides important and definitive information that holds value for the readers.
I think that this Lampros Lab Dictionary should be a great value to new and existing clients with questions about typical terms we use and for people who are just interested in learning new things.
Reference – These are not my definitions, but something I found. I do not claim ownership over these definitions. Credit goes to http://trackmaven.com/marketing-dictionary/ for providing these definitions. There are many more on their site if you want to learn more.