Something that we really strive to do as web developers is give our clients responsive products. What does that mean to people who aren’t up to date on web techniques? Well responsive design is essentially when a website or webapp can easily and smoothly transition to tablet and mobile from desktop. This quote from Ridivi hits the meaning on the head, “Responsive Design should ensure that the website’s navigation elements, screen-layouts, text, images, audio/video players and other UI elements re-adjust themselves on a variety of devices,”. So why does this matter and why is it important that you don’t use flash or Dreamweaver to design your websites? Well, here are 3 reasons why you should make/update your site to be responsive.
Mobile Devices are here
They are here and have been for the better part of decade, at least with modern smartphones, and have become ingrained into our daily lives. So when your potential future client wants to look at your website or search for your product they are 9/10 going to look it up on their smartphone. This means to you that if your site doesn’t transfer over well to mobile and looks really bad and choppy, that is going to be the impression that they remember and might not want to have anything to do with you if they can’t easily navigate your content. So when you design your site or ask someone else to do it, make sure they can have it transition over to mobile and tablet because it would be foolish to brush this market off.
So Google is pretty much the search engine giant, and probably will be for the for a long time. For this reason Google can almost dictate what sites need to have to be search engine optimized. One of the suggestions is to have a responsive website, and so if you want to be on Googles good side and rank higher in the searches then you’re going to want to have a responsive site. The reason why they prefer a responsive site compared to a mobile template is when their little robots crawl around the web and index sites, its easier to index a single site and not multiple URLs for the same site as well as reducing errors on their end.
So one of the biggest benefits of responsive design is that it adapts to screen size and not devices. So in the future when we are wearing Google Glasses and Samsung Contact lenses what we see on screen will not be dictated by the device but by the resolution and screen size. Currently watches and glasses are entering the market of tools used to browse websites and if you have a responsive website your website will be ready to be seen. As of right now, having a mobile friendly is just a nice feature anymore, but rather a priority because it literally has a huge impact on businesses today.
This quick list pretty much sums up the tangible benefits of having a responsive website without repeating myself 5 times. Essentially you are going to invest the time and money now and rake in the rewards over the long term because you are ahead of the curve.